Rick Logan, Owner

He began his career in fitness during college, selling gym memberships and quickly advancing into leadership roles within the corporate gym industry. Over the years, he worked across every level — from coaching on the floor to managing full facilities and leading teams of trainers. While each role added depth to his experience, it became clear that one-on-one training was where he made the greatest impact.

In 2018, he founded his own fitness company to focus entirely on personalized training. Since then, he has coached clients worldwide through live, one-on-one video training while also consulting for major fitness brands on gym development, equipment selection, and training strategy. His career spans both individual coaching and large-scale fitness operations, with training always at the core.

Alongside his coaching work, he spent over a decade as a professional fitness model, including 12 years with Under Armour. He appeared in national campaigns, website features, and video productions, and served as the primary male fit model for the Under Armour Design team for multiple years. That role provided a rare behind-the-scenes perspective on performance apparel design, production, and functionality. While he enjoyed the creative side of modeling, it ultimately reinforced his true passion — coaching and training.

At 26 years old, he suffered a massive stroke caused by an arterial dissection and an undiagnosed clotting disorder, losing function on his entire left side. Through expert physical therapy, determination, and his foundation in fitness, he made a remarkable recovery. That experience permanently reshaped his understanding of movement, resilience, and the body’s capacity to adapt.

Today, he brings decades of industry experience and a deeply personal perspective on recovery, performance, and long-term health. If you’re ready to train with a coach who understands the body from every angle — professional, personal, and experiential — apply for one-on-one coaching and start training with purpose.

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